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Times, they are a-changing. Portraiture is enjoying a renaissance, opening many niche - and profitable - areas for your business.
People are busily hanging pictures of themselves at home, sending them out to friends and family. The difference to the portraiture of yesteryear is that the 21st century family doesn’t want formal shots, they want real life reportage images of their day to day activities to capture their personalities at a moment in time to be remembered forever.
This desire translates to greater demand for specific moments to be captured. Events, parties, prom nights and graduations all provide new creative opportunities for portrait photographers. Even the humble school photo has a new lease of creative life.
Portrait photography has strayed into the world of fashion through the desire for professional model shoots – even boudoir photography as gifts for loved ones.
Demand for highly professional and creative portraiture has moved the art onto the High Street welcoming chain and franchise studios - portraiture’s Toni & Guy, if you like. It’s ‘trendy’ in a brand new way, with great shots and folios available to all and certainly affordable today to the youth and lower income markets.
The sheer gamut of photographic styles and customer demands brings fresh challenges to image presentation manufacturers. How to cater to every taste, age and budget, in a market growing and changing apace with interior design and fashion industries?
Each niche area demands a unique creativity and style – the days of ‘one style fits all’ are history. To boot, presentation products must reflect photographers’ unique creativity and art. Welcome to a bewildering array of design and manufacturing criteria for presentation suppliers.
EYE on PORTRAITURE is a vital and growing part of the overall EYE brand, designed with specific niche areas in mind and based on dedicated knowledge of the Portraiture market in general.
In line with the EYE philosophy, our designers look at the fashion, technology, home and creative industries for inspiration and gauge future trends through research and dialogue with you – the photographers on the front line.
The result is an evolving range of image presentation solutions.
And it’s just the beginning - additional products will be introduced throughout 2008 and beyond, growing into the most exciting, diverse and comprehensive Portraiture range anywhere to be found.
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